Cyclops Latest

2613

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The current number of Cyclops Beers.

397

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The current total number of breweries affiliated to Cyclops.

Why use Cyclops?

Before Cyclops Beer was launched we undertook some independent market research* to find out if consumers would welcome an easy-to-understand series of descriptors for beer.

It's obvious that a scheme which helps your customers find their way around the choice of cask ales and help them to understand what they like about a particular beer is going to be of benefit. Breweries can supply you with Cyclops point of sale material including drip mats and bar runners.

You can also use Cyclops tasting notes on chalk boards as these are very eye catching and a really effective way to show your customers what a beer is going to taste like and what it is they like about a certain beer.

Independent Market Research results

  • 1 in 3 adults agreed that a universal scheme that simplified real ale, would encourage them to try more real ale
  • 35% of female regular pub goers also agreed with this statement
  • 55% of those that said they drink real ale ‘often' said they would try more real ale if a scheme were introduced
  • 40% aged 18-24 years old said they would give real ale a try if a scheme were introduced

* CAMRA commissioned this market research with TNS in 2006 to find out if a simplified beer sensory scheme would encourage more people to try real ale.

It helps bar staff

Cyclops is also useful for training your bar staff and making it easy to communicate to customers about the different beers that you stock in your pub. A large number of breweries provide Cyclops information for the back of pump clips so that bar staff can easily respond to queries at the bar. You could even stick a beer mat with Cyclops descriptors to the back of the relevant pump clip.

Don't just take our word for it

“Have had feedback from many Publicans that the info on the back of the pump clip is extremely valuable. Especially with staff who do not necessarily know about Real Ale”.

Cyclops Accredited Brewery

“A way to train / advise pub staff who stock our cask ales to refer to the back of the pump clip where Cyclops is displayed.”

Cyclops Accredited Brewery

“We make staff aware of the way Cyclops gives information simply and quickly and in an easy to understand language.”

Cyclops Accredited Brewery

“All staff who have contact with customers are made aware of the Cyclops ratings of all our beers, and what these ratings mean in terms of the style, taste and appearance of the beer. This enables us to describe each beer to customers, or to match a beer to a customer's preferences.”

Cyclops Accredited Brewery

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